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市场营销 沟通s and Social 媒体 工程 & Social 科学 Program Fall 2024 Semester - - - - - -马德里

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市场营销 沟通s and Social 媒体

市场营销 沟通s and Social 媒体 Course Overview

概述

CEA CAPA Partner 机构: Universidad Carlos III de 马德里
地点: 马德里,西班牙
Primary Subject Area: 市场营销
Instruction in: 英语
课程代码: 17655
Transcript Source: Partner 机构
Course Details: 300、400级
Recommended Semester Credits: 3
联系 Hours: 42
先决条件: Fundamentals of business studies

描述

1. Introduction to digital marketing communication.
2. Instruments and ecosystem of Integrated 市场营销 沟通
3. Digital Creativity
4. How 沟通 and Advertising Works
5. 媒体 Planning
6. Branded Content
7. 管理 and monitoring of digital communication
8. 讲故事

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